LinkedIn video specifications for ads
Videos in ads will have different specifications than organic LinkedIn videos. Whether you are creating a LinkedIn video ad from scratch or promoting an existing LinkedIn post containing a video, please check the specifications below. This will ensure that your video ad is successful.
Introductory text (optional)
3 seconds - 30 minutes
75KB - 200 MB
30 FPS or less
Pixel and aspect ratio requirements
AAC or MPEG4
64KHz or less
SRT format only
Recommended 70 characters or less to avoid truncation. (200 characters max)
2,000 characters or less. All URLs must have the http:// or https:// prefix.
Choose from available CTAs.
There are important guidelines to keep in mind for ads with videos.
- Upload up to 25 videos within 24 hours.
- Upload videos from a desktop computer not from a mobile device.
- Ensure ads meet LinkedIn’s advertising guidelines.
- Promoted ads with embedded video links from third party sites will not autoplay or be redirected to the video landing page if they have a Lead Gen Form attached. Instead, the scraped image will be displayed and the ad will be subject to LinkedIn’s Lead Gen Forms.
More about LinkedIn video guidelines.