Set up a tactical or strategic review in Ads

Get the most out of your social ads investment with Hootsuite strategic ads services. Each Ads package includes a bundle of tactical and strategic reviews per year, available to you in addition to our product training sessions. With these services, you gain access to speak to our social ads experts. They’ll help you drive results from your campaigns, invest in the right content, and stay current on trends in social ad strategy.

A running campaign or ongoing ads strategy is a prerequisite for an optimization review. Our ads experts can help you drive higher value from your campaigns or strategy, but do not build campaigns for you.

Anyone in the organization can use these reviews. They are currently available in English, French, Italian, and Spanish. Unused services do not roll over into the next year.

Tactical reviews
Tactical reviews are are 10-minute, recorded videos in which an expert reviews a campaign of your choice. Choose an imported campaign or one that was published from Hootsuite Ads (not a draft). Your Hootsuite Ads expert provides tactical recommendations to increase your campaign’s performance.

Reviews cover campaign setup and suggestions on how to improve delivery and results. You can access your recorded video from your dashboard within one business day of your request.

You can only request tactical reviews for campaigns you created yourself, and only you can view the results.

Strategic reviews
Strategic reviews are 1-hour, live discussions with a social ads expert on your Facebook or Google advertising strategy. They cover new products and trends, and provide recommendations for refining your advertising strategy. You can schedule strategic reviews at your convenience from the Hootsuite Ads dashboard.

Note that strategic reviews are deducted from your plan allotment if canceled less than 24 hours before the scheduled call.

Request a tactical review

  1. In Hootsuite Ads, select Services on the main navigation bar.
  2. Select Request one beside the Tactical reviews counter. Note how many reviews your organization has left for the period, and when they expire.
  3. In the campaign review window, select the campaign you want reviewed, the review language, and enter a message for the reviewer if you have any specific questions or areas you want looked at, then select Next.
  4. Confirm your payment method and select Pay.
  5. Review your request and select Close.

Request a strategic review

  1. In Hootsuite Ads, select Services on the main navigation bar.
  2. Select Request one beside the Strategic reviews counter. Note how many reviews your organization has left for the period, and when they expire.
  3. In the campaign review window, select the ad platform you want to discuss (Facebook or Google Ads) and provide some preliminary information for your reviewer to prepare for your call, then select Next
  4. Confirm your payment method and select Pay.
  5. Select a date and time for your coaching call, and then select Next
  6. Review your request and select Close.