Create a campaign with one ad per adset
Creating an adset for each ad in your campaign is a strategy for ensuring the most even distribution of impressions on your ads as possible. Selecting this advanced setting raises the minimum budget required to publish the campaign, and could cause some of the adsets to compete for the same audience.
Create an adset for each ad
- On the Budget & Bidding step (4) of campaign creation, click Optimize for… and open the first drop-down to customize budget distribution.
- Check the Single Ad per AdSet box.
- Complete the configuration of your campaign. Checking this box will automatically create a campaign with only one ad in each adset.