Now there's an easy way to promote your organic Facebook Page content from the Hootsuite dashboard. Connect your Facebook ad account, and Boost will recommend an ad campaign for you that promotes your posts with the most engagement. Review and approve, or edit the settings that define which Page posts get boosted.
This beta is limited to a group of single-user Professional and Team accounts. It is not currently supported for teams. All eligible users can spend $100 from their ad accounts through Boost every 30 days. To spend up to $500 per 30 days on boosted ads, buy the Boost add-on to your monthly or annual Hootsuite plan.
In this article:
Getting started with Boost
To use Boost, you’ll need at least one Facebook ad account with a valid payment method attached. Ad accounts can only be connected to Boost in one Hootsuite account at a time. Learn more about Facebook ad accounts
To connect a Facebook ad account to Boost
- Select Publisher from the launch menu.
- Under Content Promotion, click Boost.
- Click Authorize my Facebook Ad Accounts.
- Enter your Facebook credentials (email and password), and then click Log in.
- If your Facebook profile has access to multiple ad accounts, select the accounts you want to connect to Boost, and then click Add Facebook Ad Accounts.
Are you seeing one of these errors on an ad account associated with your Facebook profile?
- Account imported by another user - Ad accounts can only be connected to Boost in one Hootsuite account at a time.
Sign in to the ad account on Facebook to verify who else has access to it. Then determine who among you will use the ad account in Boost.
- Account blocked by Facebook - This error means that there is an issue with the ad account in Facebook itself.
Sign in to the ad account on Facebook to determine and resolve the issue.
- No Facebook Advertisement Account Found - The Facebook profile that signed in does not have access to any ad accounts.
Sign in to Facebook natively to create an ad account, and then try again.
Creating an automatic boosting campaign
Boosting posts is as easy as selecting an ad account and a Facebook Page. Then Boost will recommend a campaign for you. Before approving it, you can edit any of the campaign settings to determine what gets boosted, to which audience, for how long, and with how much budget.
Note that boosting is not retroactive. The one most recent Page post and all future posts that fit the boosting criteria will be promoted.
To create a new campaign
- Under the Automatic Boost tab, select an ad account and Facebook Page to boost from.
Missing a Facebook Page? Make sure your Facebook profile has at least an Advertiser Page Role for the Page.
- Click Review and start boosting.
- Review the recommended campaign. Click Publish on Facebook, or click Edit to the right of any of the following to customize it:
- Goal: Change the goal from engagement to website clicks.
- Triggers: Change your boosting triggers based on the goal:
- Engagement: Boost for engagement on Link, Status, Photo, or Video posts. Select the number of likes, shares, or comments a post needs to have before it gets boosted.
- Website clicks: Boost posts that contain links with certain keywords. Select the number of likes, shares, or comments a post needs to have before it gets boosted.
- Click Show advanced options to change the campaign name.
- Audience: Click Show advanced options to select advanced demographic targeting options. Custom Audiences created in Facebook can be selected here.
- Budget: Specify the budget to be spent per day or in total during the specified date range.
- After customizing, click Review and start boosting, and then click Publish on Facebook.
The Overview tab displays the progress and status of each Boost campaign. New campaigns appear under the Overview tab with a status of pending while they are sent to Facebook for review and publishing.
In the Overview you can monitor the posts being boosted under each campaign, and see engagement stats resulting from your ad spend.
Campaigns can be paused , restarted , or deleted with the buttons in the top-right corner of each campaign. Campaigns cannot be edited at this time.
Each campaign’s status is in its top-right corner: Pending, Boosting, Paused, Completed, or Error.
Error status means the campaign failed to pass Facebook’s review and did not publish. Sign in to the ad account on Facebook for details. A common reason for failure is a valid form of payment missing from the ad account.
Make sure you have all email and Facebook notifications turned on in the ad account so you get notified by Facebook when a campaign fails.
Managing ad accounts
Add or remove Facebook ad accounts from Boost at any time. If any changes are made to an ad account in Facebook natively, like fixing an error, or updating billing information or permissions, sync the account within Boost.
To manage your ad accounts in Boost
- Click Manage Ad Accounts in the top-right corner.
- Click Add Facebook Ad Accounts to connect another Facebook user with access to more ad accounts.
- Click Delete on an ad account to remove it from Boost. Note that if you delete an ad account from Boost, any running campaigns on that account will continue to run natively on Facebook.
- Click Sync on an ad account to sync the account information from Facebook.
Ad budgets in Boost work the same way as they do on Facebook. Your ad spend is paid to Facebook through your ad account. Learn more about how ad billing works on Facebook
There is a threshold for how much budget can be managed via Boost per rolling 30 days. This amount refreshes over the 30 days, and you can keep track of your available balance in the top-right corner.
If the budget threshold is reached, campaigns are paused. When your balance refreshes, you can create a new campaign to boost again.
The default budget threshold is $100. To increase your available ad spend to $500, click Add more.