Review your post performance at a glance without having to build a report! The new Post Performance report displays key metrics for up to 100 of your most recently published posts on Twitter, Facebook, Instagram, and LinkedIn. Note that Instagram analytics don’t support IGTV content.
This feature is available to all Team, Business and Enterprise customers, and to Legacy Pro customers who have the Reports upgrade.
The Post Performance table displays the timestamp, thumbnail image, caption, author, outbound tags, and performance metrics for each post. Note authors will only display for posts published through Hootsuite. Click the timestamp on a post to open it natively. The default metrics displayed depend on the social network:
- Facebook: reactions, shares, comments, video views, reach, engaged users, engagement rate
- Twitter: likes, replies, retweets
- Instagram: likes, comments
- LinkedIn: reactions, comments, shares, impressions, clicks, engagement rate
Select Analytics from the launch menu and then open the left-hand panel to find the Post Performance table.
Customizing the table
Select a social network with the icons in the top-left corner, and then click the drop-down arrow to select the profiles included in the table.
The table displays posts published during the selected time frame. To change the time frame, click the date range in the top-right corner, select a new one, and then click Set.
To change the metrics shown for each social network, click Edit Columns at the top of the table, select the metrics, and then click Apply.
To filter the posts by tag or campaign, click Show filters in the top-right corner, select the filters, and then click Apply.
Sorting the table
Find the top-performing posts by metric by sorting each column. Click a column title to sort posts in ascending or descending order.
Sorting by metric doesn't just sort the most recent 100 posts. If more than 100 were published during the selected timeframe, sorting will display the top 100 of all published posts.
Business and Enterprise plan customers can export the post performance table by clicking the green drop-down arrow in the top-right corner of the report, and then selecting the export format from XSLX or CSV.
Metrics on posts published in the last 31 days will continue to refresh.
Post data for Post Performance is available from Oct 2, 2017.