The Impact auto-tagger adds tags to each of your posts based on preconfigured rules. Setting up a framework of tags makes it easy to thoroughly analyze your social campaigns. Use tags to segment your content, and then filter in Browse Content or Filter Content to compare and evaluate each segment. Recommendations also provides insights into the most used tags, and which ones are working for you.
Tagging rules can be set up for images, links, text, website data, and hashtags in your social posts. With the auto-tagger's logic, an endless number of possible rules can be configured. Add tags to classify posts by campaign, content type, objective, tone, or other (e.g., sponsored).
Images - Using image recognition, Impact can identify details within an image to assign tags.
For example, every time raspberries, bananas or peaches are identified in a photo, it can be tagged with “fruit”.
Links - Subdomains, subpages, and UTM parameters in URLs within posts can be identified for assigning tags.
For example, any URL beginning with https://blog.hootsuite.com/ can be classified with the tag “blog”.
Text - Tags are assigned based on keywords in posts.
For example, if a post contains the word “running” or “workout”, it can be tagged with “fitness”.
Website data - Impact follows links in your posts to their destination website and adds tags based on the site's metadata.
For example, keywords, open graph tags, or page descriptions in the source code can be identified for tagging.
Hashtags - Tags are assigned based the hashtags or mentions in posts.
For example #Halloween2017 can be tagged with “holiday”.
Set up auto-tagger
The auto-tagger rules engine requires pre-configuration, which is completed on the backend. To enable auto-tagger in your account, please contact your customer success associate/manager, who will supply you with a workbook to fill out. Please return it when complete, and our Impact team will turn on auto-tagger. The same process applies to making changes to existing auto-tagger rules.
We also recommend whitelisting Hootsuite Impact's IP addresses, to ensure that Impact always captures the full destination URL and metadata from the links you share on social.
Import existing tags from Hootsuite
If you're a Hootsuite user, any outbound tags you apply to posts from the Hootsuite Composer, including scheduled posts, will be automatically imported into Impact as Content tags.
These tags work in tandem with the auto-tagger. Duplicates will be detected and removed automatically.
If you think your account is missing tags, either through the auto-tagger, or imported Hootsuite tags, please contact Enterprise Support with the post link (from Twitter, Facebook, etc), the tags you were expecting to see, and, if applicable, a screenshot of the post in Hootsuite with the tags.
Tip: You can also manually add tags to your posts in the Browse Content module.