The Impact auto-tagger adds tags to each of your posts based on preconfigured rules. Setting up a framework of tags makes it easy to thoroughly analyze your social campaigns. Use tags to segment your content, and then filter in Browse Content or Filter Content to compare and evaluate each segment. Recommendations also provides insights into the most used tags, and which ones are working for you.
Tagging rules can be set up for images, links, text, website data, and hashtags in your social posts. With the auto-tagger's logic, an endless number of possible rules can be configured. Add tags to classify posts by campaign, content type, objective, tone, or other (e.g., sponsored).
Images - Using image recognition, Impact can identify details within an image to assign tags.
For example, every time raspberries, bananas or peaches are identified in a photo, it can be tagged with “fruit”.
Links - Subdomains, subpages, and UTM parameters in URLs within posts can be identified for assigning tags.
For example, any URL beginning with https://blog.hootsuite.com/ can be classified with the tag “blog”.
Text - Tags are assigned based on keywords in posts.
For example, if a post contains the word “running” or “workout”, it can be tagged with “fitness”.
Website data - Impact follows links in your posts to their destination website and adds tags based on the site's metadata.
For example, keywords, open graph tags, or page descriptions in the source code can be identified for tagging.
Hashtags - Tags are assigned based the hashtags or mentions in posts.
For example #Halloween2017 can be tagged with “holiday”.
The auto-tagger rules engine requires pre-configuration which is completed on the backend. Please contact your customer success manager to get started setting up your rules.
Import existing tags from Hootsuite
Connect your Hootsuite account to Impact to import any tags you apply to scheduled posts in Hootsuite.
Imported Hootsuite tags must also be enabled on the backend in the auto-tagger. After connecting your Hootsuite account, contact your customer success manager to complete the process. They will need a sample link to one of your live posts that was scheduled in Hootsuite with an outbound tag.
You can also manually add tags to your posts in the Browse Content module.