Connect your social networks to Impact to pull in your social metrics and start measuring your social ROI. The more accounts you connect, the more data you can analyze to get a holistic view of your social performance. Impact collects 30 days of historical data from your social networks upon connection.
Connect the following social networks:
- Facebook business Pages
- Twitter profiles
- Instagram Business accounts
- Pinterest business profiles
- LinkedIn Company Pages and Showcase Pages
- Facebook ad accounts
- Twitter ad accounts
- Instagram ad accounts
- LinkedIn ad accounts
- YouTube channels
- Google Analytics, Adobe Analytics, Hootsuite, and Hootsuite Ads: See below
Depending on the social network, Impact makes connections through the profile that has access to the data you want to add (the Facebook Page or ad account for example).
Though the connection is authorized with profile credentials, this does NOT add that profile to Impact, but grants read-only access to the Page or ad account data associated with the profile. Hootsuite Impact will never post to your social networks on your behalf.
If you have Impact Starter, you can add up to 5 connections from the list above, excluding Adobe Analytics.
To connect a social network
Tip: To ensure this process works successfully, sign out of your social networks natively before you begin.
- Click the drop-down menu
in the top-left corner of your dashboard, and then select Account Settings. - Click Add Connections.
- Click Add New Connection.
- Select the social network to connect.
- Click Authorize + Connect (social network).
- Enter your social network credentials and log in.
- Accept any additional prompts to authorize the connection with Hootsuite Impact.
- Facebook, Facebook Ads, Instagram Ads, YouTube: Select the correct account and then click Add again.
You’ll be redirected back to the connections page where you can connect more social networks.
Important: After connecting a new social network, it still needs to be configured to your account on the back end. Please reach out to your customer success associate/manager to start the process.
Notes on connecting to Facebook
- You must have Facebook Admin or Editor permissions for a Page to connect it to Impact. Learn more about Facebook Page permissions.
- You must have Facebook Business Manager access to be able to connect an ad account to Impact.
Notes on connecting to Instagram Business
- Before connecting an Instagram Business account, ensure it has been linked with a Facebook Page.
Notes on connecting to Twitter ads
- You must have Account Administrator or Ads Manager permissions for a Twitter ads account to connect it to Impact.
Other connections
Google Analytics and Adobe Analytics can also be connected to your Impact dashboard to import and analyze the website data attributable to your social activity.
Hootsuite and Hootsuite Ads accounts can also be added as connections to Impact. These connections import all tags attached to a post from the Hootsuite Composer, including scheduled posts, and automatically append them to the same posts in Impact.