The Real-time report in the Competitors module compares social metrics across four social accounts at once. Enter your own social profiles and benchmark your numbers against three of your competitors. The real-time report averages social data from a profile's most recent 200 posts, from publicly available APIs. The last 90 days of competitor data is stored. Competitors’ spend data is not available.
Compare data from public Facebook Pages, Twitter, Pinterest, YouTube channels, Reddit or Vine. Discover what other handles are doing, their posting habits, and what is working best for them. The Competitor report cannot be exported.
Enter the social handles for the public accounts you want to evaluate side-by-side.
To create a competitor report
- Under Real-time Report, enter the social handles for each account you want to compare data for. We recommend entering your own social handles into column 1.
Do not include @ before your Twitter handle.
YouTube handles need to be user links (e.g. https://www.youtube.com/user/xyz) and not channel links (e.g. https://www.youtube.com/channel/xyz).
- Click Run Competitor Report. It can take up to 30 seconds to populate.
- Scroll down to view the report.
Edit the competitor handles as often as you like to see how different profiles’ social stats stack up against each other.
The Competitors real-time report is prone to being blocked by certain firewalls. If you click Run Competitor Report, but the report never loads, try switching to a different WiFi, or reach out to your IT team. Another reason the report won't load is when the @ symbol is included before a Twitter handle.
Dive into your competitors’ content with the Brand Tracker module. Take a closer look at other brands' top performing content and compare social strategies.
Brand Tracker displays social metrics for 5 of your competitors' Facebook Pages and Twitter profiles. View summaries of their fan metrics, engagement metrics, and content mix. Select a date range from the drop-down in the top-right corner to analyze the group’s social metrics. In the Competitor Content tab, filter by brand, platform or content type to view their actual posts.
The last 90 days of competitor data is stored. Note that depending on the most recent data pull from the social network’s API (within the last 12 hours), data for the last day in a date range may not be current.
Setting up Brand Tracker
Brand Tracker gets configured for each account on the backend. Contact your customer success manager with a list of brands you want to monitor and how you want to group them. For example, you may have a list of Airline brands, and another list of Auto brands. Similarly, to make any changes to your configured brands, please contact your customer success manager.
We’ll also need you to provide the URL of the Facebook page and Twitter handle that you want to monitor for each brand.
To purchase more than 5 brands for comparing relevant competitor groups, contact your customer success manager.