Define, measure and optimize the success of your social media efforts with Hootsuite Impact. Use data-driven insights to prove your social ROI, and improve your paid and organic content strategies.
The Impact dashboard is unique to each user, so you can create reports, configure data, and save custom filters without affecting the dashboards of any other users who may have access to the same brand’s connections. Everything you update is saved for you the next time you sign in to Impact.
Impact contains seven modules which let you explore your social data in different ways. Click on each section to learn more about how to use each module.
My Analytics is a visual dashboard that lets you graph your social data in different ways. Create tiles that display charts, tables, or KPI summaries. Compare metrics across different social profiles and platforms in the same graph.
Export your graphs to PDF, and tables to CSV.
Assign a value to each metric that is important to your business, and then identify the activity that is influencing your ROI. Analyze the performance of each of your profiles, or get a summary of social performance overall. Discover what drives your numbers, and then optimize your content strategy accordingly.
Export an ROI Summary in CSV format.
The Insights module is like your very own data scientist. It analyzes your social activity per profile and translates trends in data into full sentence explanations you can easily understand.
Based on your ROI goals, the Recommendations module provides suggestions for optimizing your social strategy. Experiment with your content and strategy, and then use Recommendations to identify what performs best.
Dive into detailed campaign analysis in the Browse Content module. Filter your content into specific segments to discover how different content is performing. See detailed per-post metrics, and sort all your content by the metrics that matter to you. Save filters for regular use, and use them in Filter Content to generate reports on those content segments.
Export content in CSV format.
Create campaign reports in Filter Content. Filter based on specific criteria, and then generate comprehensive reports on those content segments. It’s easy to run reports on content you’ve already filtered and saved in Browse Content.
Export reports in CSV format.
Compare your social metrics against those of your competitors. Plug in any four social handles at once and get a look at how their content performs, side-by-side. This module uses publicly available metrics. View Page-level data from Facebook Pages, Twitter, Pinterest, YouTube channels, or Reddit.