Get started with Hootsuite Impact


When you or your team first subscribes to Hootsuite Impact or Impact starter, you’ll receive an email invitation to join Hootsuite Impact. If you do not have a Hootsuite account, you will be prompted to set one up.

Note: It can take up to 24 hours for your account to be set up. Your customer success manager will let you know when your account is ready to use.

Open Hootsuite Impact

In Hootsuite, go to My other products my-other-products-icon.png, and then select Go to Impact.
hootsuite left nav go to impact button

Hootsuite Impact opens in a new tab.

Connect your social accounts to Impact

Once you add your social accounts to Hootsuite (see Add a social account to Hootsuite), you need to connect these accounts to Impact. You can connect social, advertising, and website analytics accounts to Impact to track organic and paid metrics and start measuring your social ROI. The more accounts you connect, the more data you can analyze to get a complete view of your social performance.

You can connect the following social networks, ad, website analytics accounts, and social media tools to Impact:

Organic Paid Website analytics Social media
Facebook business Pages Facebook ad accounts Google Analytics Hootsuite
Instagram Business accounts Instagram ad accounts Adobe Analytics Hootsuite Ads
Twitter profiles Twitter ad accounts    
LinkedIn Pages (Company and Showcase) LinkedIn ad accounts    
YouTube channels      
Pinterest business accounts      

Note: If you have a Hootsuite Impact Starter subscription, you can add up to 5 connections, excluding Adobe Analytics.

For step-by-step instructions for connecting each type of account, see:

Manage your social account connections

You can use the Connections option in Impact to connect, view, resolve, and remove your social accounts.

  1. If you are working in the Impact dashboard, select your dashboard, and then select Account Settings.
    Hootsuite impact navigation with account settings option selected

    Otherwise, go to My other products my-other-products-icon.png, and then select Go to Impact. Impact opens in a new tab.

  2. Select Connections and then select All Connections. Hootsuite impact navigation with connections option selected

View and analyze your organic and paid performance

Once you connect your social accounts, you can start reviewing your social results in Impact.

View your social data:

  1. In Hootsuite, go to My other products my-other-products-icon.png, and then select Go to Impact.
  2. Impact opens in a new tab. Select Impact App.

The Impact dashboard is unique to each member. You can create reports, configure data, and save custom filters without affecting the dashboards of other members who have access to the same brand connections. Everything you update is saved for you the next time you sign in to Hootsuite Impact.

See What data can Hootsuite Impact show me? to learn more.

For more information about each type of report and the data they provide, see:

Add, manage, and remove team members

To add, manage, and remove team members from your account, please reach out to your customer success manager or Hootsuite Enterprise support to assist you.

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