Explore and identify top-performing content in the Browse Content module. This is where you can dig into your social performance in detail. Browse Content displays a table of posts per social profile, with columns you can customize to display any metrics or sorting preference.
There are lots of ways you can use Browse Content to help you make real-time decisions on your social media strategy:
- Configure and sort the table to compare the metrics that matter to you.
- Identify top performing posts by business goals (sales, subscriptions, etc.).
- Discover the content going viral organically so you can give it a boost.
- Filter your content by specific criteria like hashtag, date range, etc. to narrow in on a specific campaign.
- Visualize your social metrics and website goals side-by-side.
- Apply tags (manually or automatically) to your posts for further segmentation.
- Build reports and export content for your team.
To configure a content table
- Click Select Platform and then select a social network at the top of the page (organic or paid).
- Click Select Connection and then select an individual connection (social profile) from the drop-down menu.
- Click Configure Columns in the top-right corner.
- Click Select, and then select the columns to view in your table.
- Click Update Columns.
Click on a row to view the detailed analysis of the post, including the full post, caption, post tags, and all its social metrics.
Sort the data in your table by a specific metric by clicking on a column title.
To remove a column, click Configure Columns , click the x to the left of the metric name, and then click Update Columns.
To reset your table to the default content view, click Configure Columns , and then click Reset Columns.
Click Export and then Download as CSV in the top-right corner to export your table in CSV format.
It may take a few minutes for the file to download. Note that there is a 2000 row limit for Facebook exports, and a 500 row limit for other social networks. You may need to filter it into smaller chunks to export (e.g. by month).
Experiment with filters to narrow in on your content, and find the best way to report on your data. You can filter by date to run monthly reports, filter by post type to view only video content, or filter by boosted to separate organic content from paid.
Filtering is especially useful for organizing your data by campaign. If you have auto-tagging set up for your account, you can filter by these tags. You can also manually add tags to posts to make it easier to filter them.
Browse Content pulls from Facebook’s Post API, so metrics are reported per post, on all posts published within the selected date range.
Here are some more ways you can filter your data:
- Filter Twitter data by Unique (your tweets) and Started Conversations (your own tweets that include a mention) to view all your own tweets.
- Use a Text filter to view all posts that contain a specific keyword or hashtag.
- Use a Link filter to view posts that link to a particular site, or that contain a keyword anywhere in the URL. Even if the post uses shortened ow.ly links, the filter will surface matches from the destination link.
- Use a targeting filter to find specific Facebook or Instagram ads by post targeting criteria.
- Filter to display dark posts only or to exclude dark posts from your Facebook Page data.
To filter your content
- Click Filter Content in the top-right corner.
- Select a data source (social profile).
- Select the parameters by which to filter your content. These could include date range, content type, or tag, text, or link keywords, among others.
- Click Apply Filters.
To save a filter for future use
- After configuring and applying a filter, click Save Filter in the top-right corner.
- Enter a filter name.
- Click Save Filter.
To clear a filter from your table and start over, click Refresh Filters in the top-right corner.
To reuse a saved filter, click Filter Content , select it from the Restore Saved Filter drop-down, and then click Apply Filters.
To edit or delete a saved filter, click Edit Filter in the top-right corner, apply your changes, and then click Update Filter, or click Delete Filter.
Saved filters can also be used in the Filter Content module, to easily generate reports on segments of content you’ve already filtered.
To apply tags to posts
- Click on a post in your Browse Content table to open the post detail view.
- Click on any of the tag drop-downs on the left to add new tags to those categories. Start typing a tag, and then select from the list of existing tags that populates, or hit Enter to create a new tag. Repeat as necessary.
- Click the X in the top-right corner to close the post detail view.
New tags will appear as an option to filter by the next time you create a filter on your content. Filter by tag category and tag name: