Based on your social media goals, the Recommendations module will suggest a strategy to meet them. Use Recommendations for each social profile to optimize your content and ad spend strategies.
Recommendations looks at two factors:
- A/B testing - Impact might suggest one week to try a post topic that scores in second place, but might provide better results. Varying the themes of your posts can increase ROI.
- Your historical data - Impact runs an optimization algorithm on your last 30 days of data. It analyzes the funnel leading up to the action or goal you are optimizing for, and determines what has given you the best results in the past.
Click Select Platform and then select a social network at the top of the dashboard (organic or paid). Then click Select Connection and select a specific connection (social profile) from the drop-down menu. Content or spending recommendations will display for that profile.
Try testing out different recommendations for two-week periods for example, so that the Recommendations module can take that data into account when looking at what gives you the best ROI. Experiment with the following to find your most effective strategy:
Number of Posts
Is it more effective to post frequently or infrequently throughout the day? Experiment by posting twice one day and 5 times the next. You can slide the scale and then click Update on the Recommended Number of Posts tile to update the number of posts. The rest of the recommendation tiles will update accordingly.
Publish long, narrative posts and shorter, pithier ones to see which perform better with your audience.
Time of Day
Is your audience more receptive to posts early in the morning or later at night? Schedule your posts for different times of day to see which are the most effective.
Day of the Week
Are posts over the weekend more effective than ones in the middle of the week? Try posting every day of the week and Impact will help identify your most successful day.
Publish a mix of link, photo and video posts and Impact will identify which are the most effective.