Troubleshoot a scheduled post failure


If you receive a notification that one of your scheduled posts failed, try these steps to resolve the problem:

  1. Go to Publisher and then select Planner.
  2. Locate the failed post in its scheduled time slot. Failed posts appear in a red tile.
    A failed scheduled post in Planner, shown with a red bar
  3. Select the failed post to view the reason for the failure. If the reason isn't specific, review the following suggested solutions.
  4. To make changes to the post, select Edit in the top right and then either reschedule or publish the post.

Why did my scheduled post fail to send?

If the reason for failure is not clear, review the following most common publishing issues and try the solutions offered.

The social account is disconnected from Hootsuite

Social accounts can disconnect from Hootsuite because of updates made on social network platforms. A disconnected social network won’t publish scheduled content. For more information, see Troubleshoot issues with your social networks.


The post is a duplicate

Posts that are published to a social account more than once, or to many social accounts at once, could be flagged by the social network. Duplicate content gets flagged for violating Twitter and Facebook's platform manipulation and spam policies.


  • Ensure that your content is unique by customizing each scheduled post with its own content.
  • Customize content for your local audience by adding a location to your posts. This reduces the risk of the post being flagged as spam and is proven to generate significantly better engagement in each location.
  • Publish to groups of no more than three to five social accounts at a time.
  • Wait 24 hours before publishing the same post to groups of different social networks.

The post contains abusive content

Social networks can reject posts if they flag content as abusive. If you're not sure why your content was rejected, read the social network terms of service. You can also test the post by publishing it directly from the social network platform and reviewing the social network's response.


If your post has been incorrectly identified as abuse, contact the social network's support team to request that your content be approved.