Custom audiences are targeting options that let you find specific groups of people on Facebook. You can create custom audiences from data you already have such as email addresses or phone numbers. You can create one with a data sync with your CRM, a data file, a lookalike audience from a conversion pixel, Page fan lookalikes, your website, or from a video.
To create a custom audience
- Click Tools on the main navigation bar, and then click Custom audiences.
- Click Create Audience.
- Select a source for your custom audience.
- Enter a name for the custom audience, and then complete the rest of the configuration fields.
- Check the box to agree to Facebook’s Custom Audiences terms, and then click Create.
To create and use a custom audience, your ad account needs to accept Facebook’s Custom Audience Terms here and here. Hootsuite Ads should do this for you (step 5), but if you have issues creating a new custom audience, check these links to make sure the ad account you’re using has accepted these terms.
The maximum number of custom audiences that can be created per account vary by audience type:
- Data file custom audience: 500
- Custom audience from your website: 10000
- Mobile app custom audience: 200
- Lookalike audiences: 500