You can save target audiences that you create in Hootsuite Ads for future use. You can also create custom audiences, which can be used as part of the target definition of a campaign.
It is not possible to import your saved audiences from Facebook into Hootsuite Ads.
To save an audience
- On the Audience step (3) of campaign creation, once you’ve configured all your audience targeting settings on the page, scroll to the bottom and check Save specified audience for future uses.
- Give the saved audience a name and destination folder, and then click Proceed.
To build and save a reusable target audience without having to create a new campaign, click Tools on the main navigation bar, and then select Asset Manager. Click the icon and then click Create new targeting.
To load a saved audience
- On the Audience step (3) of campaign creation, click Load Audience.
- Search for and select the audience, and then click Confirm.