Vanity URLs are tied to teams within a Hootsuite organization. For Team plan users with no additional team members, you still need to create an organization containing one team in order to use the vanity URL feature. The team will consist of yourself, and the social network(s) you want to be able to post your vanity URL to.
To set up your team
- Select your profile picture (owly by default) from the top-left corner of the launch menu.
- Click Share a Social Network.
- Select the social networks from the drop-down menu that you want to use your vanity URL with.
- Leave the Email address field blank.
- Click Share.
Your organization and team will automatically be created (named Team 1 by default). You and your social networks will automatically be part of the team.
Now you can proceed to add a vanity URL to your account.