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Introduction to Hootsuite

• Get started with Hootsuite
• Get started with your Standard, Team, or Advanced plan
• Get started with your Business or Enterprise plan
• Get started with OwlyGPT
• Overview of the Hootsuite mobile app
• What does Hootsuite do?
• See all 8 articles

Learn social media essentials

• Create engaging and effective social media content
• Practice social listening and engagement with streams
• Maximize your social reach through employee advocacy

Hootsuite for franchises

• Get started with Hootsuite - for franchise administrators
• Get started with Hootsuite - for franchisees

Hootsuite for financial services

• Stay compliant on social with Hootsuite - for financial services

Manage your social accounts

Connect your accounts

• Connect a social account to Hootsuite
• Connect a Facebook account
• Connect an Instagram account
• Convert an Instagram Personal profile to a Business profile
• Connect a LinkedIn account
• Connect a Threads account
• See all 11 articles

Manage your connections

• Reconnect a social account
• Remove a social account from Hootsuite
• Revoke Hootsuite access to a social account
• Why social accounts disconnect
• Safeguard against social account disconnections

Create and manage content

Create and publish social content

• Create and publish posts
• Create a Facebook post, story, or reel
• Create an Instagram post, story, or reel
• Use the Facebook and Instagram mobile notification workflow
• Tag products in your Instagram posts
• Create a LinkedIn post
• See all 17 articles

Work with images and videos

• Add images and videos to your posts
• Edit your images in Hootsuite
• Image file requirements
• Design visuals with Canva
• Edit your videos in Hootsuite
• Video file requirements
• See all 8 articles

Work with links

• Work with links in your posts
• Shorten and track links
• Create and manage link setting presets
• About link previews
• Set up a vanity URL
• Set up a Bit.ly shortener
• See all 7 articles

Schedule and manage posts

• Create and schedule content in a calendar
• Bulk schedule your posts
• Schedule posts at recommended times
• Automate direct messages for your Instagram posts or reels
• Publish content from your planning apps
• Add internal comments to a post
• See all 9 articles

Manage customer care with Inbox 2.0

Get started with Inbox 2.0

• Overview of Inbox 2.0
• Inbox 2.0 quick start guide - for admins
• Inbox 2.0 quick start guide - for agents
• Inbox 2.0 guide for Standard and Professional plan members
• Inbox 2.0 FAQ

Agents - Provide customer care across social channels

• Work with conversations in Inbox 2.0
• Personalize your settings and notifications in Inbox 2.0
• View and filter your queues
• Create a custom inbox
• Assign a message
• Work with automatic assignments
• See all 19 articles

Admins - Manage agents, channels, and teams

• Manage assignments when an agent goes offline
• Manage team settings and assignments
• Set your business hours
• Customize message routing
• Use queries to listen to X conversations

Admins - Manage contacts

• Manage contacts in Inbox 2.0
• View and manage muted contacts
• Protect PII with automatic message masking
• Automatically clear contact data
• Group contacts in Inbox 2.0

Admins - Set preferences and manage conversations

• Set Inbox 2.0 queue preferences
• Create a collection of saved replies
• Edit channel settings
• Manage inbox sharing
• Manage muted posts
• Connect your Bitly account to Inbox 2.0
• See all 10 articles

Admins - Automate care tasks

• Create and manage automatic actions
• Set up automatic responses

Admins - Answer questions with a chatbot

• Chatbot quick start guide
• Define your chatbot identities
• Set up a chatbot escalation path
• Edit, copy, or delete your chatbot
• Swap chatbot assignments
• Generative AI chatbot FAQ

Admins - Measure and improve your customer care

• Create an Inbox 2.0 report in Analytics
• Measure customer satisfaction with CSAT surveys
• Export your Inbox 2.0 data
• Transfer Inbox 2.0 data via SFTP

Admins - Do more with Advanced Inbox

• Track agents availability with away states
• Prioritize conversations
• Monitor agent performance in real time
• Deliver consistent service with SLAs
• Turn on sentiment analysis
• Build an AI knowledge center
• See all 14 articles

Enhance your social customer care in Salesforce

• Create Salesforce cases from conversations
• Open and work with Salesforce cases
• Set up Hootsuite social customer care for Salesforce
• Salesforce security and privacy FAQ

Monitor feeds and engage with others

Create feeds

• Overview of stream feeds
• Create a Facebook feed
• Create an Instagram feed
• Create a LinkedIn feed
• Create an X feed
• Create a TikTok feed
• See all 7 articles

Organize feeds

• Use boards to organize your streams
• Delete a stream
• Edit or delete published content in streams
• Hide or show images in streams
• Filter X or Facebook streams

Engage with your audience in feeds

• Like, comment, and reply in Facebook streams
• Comment and reply in Instagram streams
• Like and comment in LinkedIn streams
• Like, reply, repost, and message in X streams
• Work with comments in TikTok streams
• Like, comment, and reply in YouTube streams
• See all 10 articles

Work with X feeds

• View your X interaction history
• Add or remove someone from your X list
• Follow or unfollow an X account
• Mute someone on X
• Search for topics and more in X streams
• Share your X search stream

Work with YouTube feeds

• Add or remove a video from a YouTube playlist
• Moderate YouTube comments
• Subscribe to a YouTube channel

Collaborate with teams and organizations

Create and manage teams and organizations

• Overview of organizations, teams, and permissions
• Create, edit, or delete a team
• Add a member to an organization or team
• Add members in bulk
• Manage your organization's social accounts
• Edit an organization or team profile
• See all 16 articles

Assign permissions

• Assign permissions
• Assign organization permissions
• Assign team permissions
• Assign social account and Inbox 2.0 permissions
• Overview of custom permissions

Manage content with tags and campaigns

• Tag posts and messages
• Create and manage tags
• Create and manage content campaigns

Monitor trends with Listening

Get started with Listening powered by Talkwalker

• Overview of social listening in Hootsuite
• Data sources and social media coverage
• Set up your Listening project
• About search query syntax
• About result widgets in Listening
• About metrics calculation in Listening
• See all 7 articles

Work with Quick Search

• Find results with Quick Search
• Download your Quick Search results
• Compare results in Quick Search

Work with Topic Insights

• Create a topic
• Compare topic results
• Download or schedule a Topic Insights report
• Create an alert for topic results
• Organize Topic Insights with tags
• Embed a widget in another platform

Manage and customize your search results

• Filter results and customize widgets
• Enable peak detection for results
• Enable forecasting for results
• Export widgets

Reach more people with Social Advertising

Getting started with Social Advertising

• Overview of Hootsuite Social Advertising
• Manage ad accounts and advertising permissions
• Turn off your ad blocker
• Create a Facebook or Instagram ad campaign
• Create a LinkedIn ad campaign
• Create an X ad campaign

Manage your ad campaigns

• Manage your ad campaigns
• View your ad campaigns in a calendar
• Set up website tracking

Boost your organic content

• About boosted posts
• Boost a Facebook post
• Boost an Instagram post or story
• Boost a LinkedIn Page post

Review your results with Analytics

Measure your performance with Analytics

• Get started with Hootsuite Analytics
• Measure your social media success
• Review and improve your social score
• Open an Analytics report
• Types of reports in Analytics
• Review your overall post performance
• See all 16 articles

Create and share Analytics reports

• Create a report in Analytics
• Track your results over time
• Add metrics to a report
• Add a note to an analytics report
• Duplicate an Analytics report
• Delete an Analytics report
• See all 10 articles

Customize your metric tiles

• Explore ways to visualize your data
• Review a metric's details
• Customize the metric tiles in a report
• Customize metric tile data
• Duplicate a metric tile
• Delete a metric tile

Prove your social ROI with Advanced Analytics

• Get started with Advanced Analytics
• Maximize your social strategy with Advanced Analytics
• Manage your Advanced Analytics accounts
• Connect a Google Analytics account
• Connect an Adobe Analytics account
• Create a custom metric
• See all 12 articles

Metrics in Analytics

• Facebook metrics
• Instagram Business metrics
• Facebook and Instagram ad metrics
• LinkedIn metrics
• LinkedIn ad metrics
• Threads metrics
• See all 17 articles

Extend your reach with Amplify

Admins: Create, curate, and preapprove social content

• Get started with Amplify for admins
• Manage Amplify preferences
• Customize Amplify emails
• Manage Amplify members and permissions
• Create Amplify content
• Use topics to organize Amplify content
• See all 15 articles

Employee advocates: Share your company's social content

• Get started with Amplify for advocates
• Explore and share Amplify content
• Manage Amplify accounts and notifications
• Discover content with UpContent in Amplify
• Manage your Amplify subscriptions
• Monitor your progress in Amplify
• See all 8 articles

Manage your account

Subscription and payments

• Manage your Hootsuite plan and account
• Account FAQ
• Hootsuite for nonprofits
• Manage your Enterprise plan
• Transfer ownership of a Hootsuite account
• Manage an overdue or suspended account
• See all 10 articles

Settings

• Overview of Hootsuite settings
• Change your profile, email, and password
• Sync an account's profile picture or name
• Change your display language
• Change your time zone
• Manage email notifications
• See all 10 articles

Login and security

• Sign in or out of Hootsuite
• Set up two-step verification
• Single sign-on set up guide
• Security and Hootsuite
• About login verification

Manage apps and integrations

Extend functionality with apps

• Popular apps
• Install or uninstall apps
• Paid (premium) app billing
• Share social posts to Slack
• Manage your Google Business listings
• Monitor brand reviews with ReviewTrackers
• See all 12 articles

Hootsuite mobile app

Use the Hootsuite mobile app

• Publish and schedule posts in the Hootsuite mobile app
• Save and edit drafts in the Hootsuite mobile app
• Manage your content calendar in the Hootsuite mobile app
• Manage Hootsuite mobile notifications
• Share stream content in the Hootsuite mobile app
• Set preferences in the Hootsuite mobile app
• See all 9 articles

Review mentions with Insights

Insights, powered by Brandwatch

• Overview of Insights
• About Insights mention classification
• Explore your data in Insights
• Manage your Insights data sources
• Metrics in Insights

Create and manage your Insights searches

• About Insights searches
• Advanced searches in Insights
• Create and save a search in Insights
• Manage your saved Insights searches

Analyze and share your Insights search results

• Analyze Insights search results
• Organize Insights search results with tags
• Export Insights search results
• Create alerts for saved Insights searches
• Compare saved Insights searches
• Compare your data with LinkedIn data
• See all 7 articles

Troubleshoot

Troubleshoot issues in Hootsuite

• Troubleshoot display issues
• Troubleshoot error messages
• Troubleshoot sign-in issues
• Troubleshoot Hootsuite email issues
• Troubleshoot a post failure
• Troubleshoot Facebook and Instagram publishing errors
• See all 14 articles

Hootsuite Academy

Improve your skills with Academy

• Hootsuite Academy FAQ
• Add your Academy certification to LinkedIn
• Change the name on your Academy certification
• Academy resources for educators

Important notices

Hootsuite notices

• Check the Hootsuite system status
• Scam alert - May, 2025
• Changes to Instagram metrics - April 17, 2025
• Content library improvements - March 24, 2025
• Instagram Personal profile deprecation - December 2024
• Changes to multi-advertiser ad settings - Aug 19, 2024
• See all 10 articles

Legacy - Work with legacy tools

Legacy Hootsuite Ads

• Overview of Legacy Hootsuite Ads
• Connect your Facebook account to Ads
• Import your Facebook campaigns into Ads
• Advertising on Instagram
• Add or remove subusers from your Ads account
• Can I change my ad account time zone?
• See all 66 articles

Manage customer care with Sparkcentral

Get started

• Overview of Sparkcentral
• Sparkcentral Admin Quick Start Guide
• Sparkcentral Agent Quick Start Guide
• Create a Sparkcentral agent account
• Create a team in Sparkcentral
• Enable single sign-on (SSO) with Hootsuite and Sparkcentral
• See all 7 articles

Agent workspace

• Sparkcentral contact attributes
• Sparkcentral resolve settings and topic requirement
• Away states in Sparkcentral
• Sparkcentral saved replies
• Real-time insights for Sparkcentral agents
• Add and use quick replies, buttons, and postbacks in Sparkcentral
• See all 13 articles

Personal settings

• Update your account information in Sparkcentral
• Set your default availability in Sparkcentral
• Set up Sparkcentral notifications

Channels

• Sparkcentral channel settings
• Add Facebook and Instagram accounts to Sparkcentral
• Facebook settings in Sparkcentral
• Add an X/Twitter account to Sparkcentral
• X/Twitter settings in Sparkcentral
• X/Twitter search queries in Sparkcentral
• See all 11 articles

Queue

• Conversation assignment in Sparkcentral
• Set auto-assignment in Sparkcentral
• Conversation assignment removal in Sparkcentral
• Sparkcentral cross-channel conversation history
• Lock a conversation in Sparkcentral
• Auto-resolve conversations in Sparkcentral
• See all 15 articles

Routing and automation

• Language detection in Sparkcentral
• Sparkcentral conversation prioritization
• Use automations in Sparkcentral
• Use auto responders in Sparkcentral
• Skill set routing in Sparkcentral
• Sparkcentral topics
• See all 9 articles

Reporting and analytics

• Get started with Sparkcentral reporting and analytics
• Sparkcentral Account usage report
• Sparkcentral Agent / team reports
• Sparkcentral Volume reports
• Sparkcentral Customer satisfaction reports
• Sparkcentral SLA report
• See all 9 articles

Privacy and security

• Enable Sparkcentral single sign-on with third-party partners
• Set the inactive session length in Sparkcentral
• Mute a contact in Sparkcentral
• Delete a contact in Sparkcentral
• Automatically clear contact attributes in Sparkcentral
• Personally identifiable information in Sparkcentral

Integrations and APIs

• Sparkcentral API and integrations moved to developer docs

Troubleshooting

• Resolve Facebook issues in Sparkcentral
• Delivery notifications in Sparkcentral
• Multiple attachments in Sparkcentral
• Display issues when importing Sparkcentral CSV files in Excel