Help Articles/Dashboard/Compose Message Box

Add Links and Advanced Functions

Amanda S
posted this on June 14, 2012, 15:40

The Adding Links and Advanced section of the compose box hosts features relative to link (URL) functionality.

 Shrinking URLs

Hootsuite uses Ow.ly to shrink links (URLs).

Shrinking a URL saves character space, and analytics can be generated based on clicks a URL receives.

Tip: URL Click Stats - Ow.ly is a free report template available in the Analytics section of the Hootsuite dashboard.

To shrink a URL

  1. Click Compose message.
    compose_message_box_320.png
  2. Click Add a link.
    add_a_link_320.png
  3. Paste or type URL, and then click Shrink.
    shrink_url_397.png

 Choosing or Disabling Facebook Thumbnails

Facebook thumbnails are created when images are added to link (URL) posts. While some URLs provide a selection of alternate images, the option to not display an image is always available.

Choosing or disabling a Facebook thumbnail is done after shrinking the URL.

To choose a Facebook Thumbnail

Click an arrowhead to choose the thumbnail.

Note: The number of available thumbnails is determined by the webpage developer.

choose_facebook_thumbnail_551.png

To disable a Facebook Thumbnail

Click No Thumbnail.

disable_facebook_thumbnail_551.png

 Changing the Default URL Shortener

The Hootsuite dashboard offers four link (URL) shorteners:

  • ow.ly (dashboard default)
  • owl.li
  • ht.ly
  • htl.li

While all of the URL shorteners can be used interchangeably to track click stats, ht.ly and htl.li are equipped with Hootsuite's Social Sharing Bar.

The Social Sharing Bar displays at the top of an image or webpage, and encourages users to rate and re-share content.  Learn more

To change the default URL shortener

  1. Click Compose message.
    compose_message_box_320.png
  2. Click Add a link.
    add_a_link_320.png
  3. Click the gear (Advanced) icon.
    gear_advanced_icon_397.png
  4. Click to select the default URL shortener (A), and then click the X icon to close menu (B).
    url_shortener_552x76.png

This setting will be saved after logging out of the Hootsuite dashboard.

 Using Vanity URLs

A vanity link (URL) is a customized URL created by an organization's super admin (Pro or Enterprise). Learn more

Vanity URLs can only be used by team members who have been assigned permission. Learn more

To use a vanity URL

  1. Click to select social profile(s).
    select_social_network_320.png
  2. Click Compose message, and then type message.
    compose_message_320.png
  3. Click Add a link.
    add_a_link_320.png
  4. Click gear (Advanced) icon.
    gear_advanced_icon_397.png
  5. Click to select the vanity URL, and then click Send Now.
    custom_url_shortener_320.png

This setting will be saved after logging out of the Hootsuite dashboard.

 Creating Custom URL Parameters

Custom URL parameters are user-defined rules that determine how data is tracked. These are commonly used on blogs, websites and for marketing campaigns.

To create custom URL parameters

  1. Click to select social profile(s).
    select_social_network_320.png
  2. Click Compose message, and then type message.
    compose_message_320.png
  3. Click Add a link.
    add_a_link_320.png
  4. Paste or type URL, and then click the gear (Advanced) icon.
    advanced_icon_399.png
  5. Create custom URL parameters  
  1. Click to select a URL shortener.
  2. Click to select parameters. Google Analytics is the default preset.
  3. Type a parameter and its value.
  4. Optional: Click to select Always apply when creating shortened links.
  5. Optional: Click Add another parameter to custom URL.
  6. Click Apply Parameters.
  7. Click Send Now.
    custom_url_par_555x353.png 

Tip: Add a URL with custom parameters to a blog or website. Next, analyze the data using URL Click Stats - Ow.ly, a free report template available in the Analytics section of the Hootsuite dashboard.

 Deleting Custom URL Parameters

Custom URL parameters can be permanently deleted from the Hootsuite dashboard. 

To delete a custom URL parameter

  1. Click Compose message.
    compose_message_320.png 
  2. Click Add a link.
    add_a_link_320.png 
  3. Click gear (Advanced) icon.
    gear_advanced_icon_397.png 
  4. Click to select custom URL parameters below Add Custom URL Parameters, and then click Delete Preset.
    delete_preset_320x66.png 
  5. Click OK.
    delete_preset_ok_320x122.png 

Alternatively, click Cancel to stop this process.

 
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