HootSuite’s Pro plan includes advanced features which are specifically designed for businesses, organizations and consultants who are using social media professionally. These unique integration and collaboration tools are available for an additional monthly fee.

The Pro plan includes one team member to collaborate with the account owner. In addition, the following advanced features are included:

• Google Analytics
• Facebook Insights
• Unlimited Ow.ly stats
• Custom URL parameters
• Klout influence scores
• Social Insights access
• Batch message scheduling

With the Pro plan, customers can also add more team members, enhanced support or custom vanity URLs for additional fees.

The HootSuite Basic plan is free and includes the core functionality of the social media dashboard, including:

• 5 owned social profiles + unlimited access social profiles as a team member
• 2 RSS/Atom news feeds to broadcast over social profiles
• 30 day Ow.ly stats history including reports

Basic plan holders can choose from any HootSuite-supported social networks for their 5 profiles including Twitter, Facebook, Linkedin, Wordpress, Foursquare, Myspace and more. The Basic plan displays Promoted Tweets from Twitter while Pro plan users can opt-out of seeing these messages.

Background

In July of 2010, HootSuite announced forthcoming paid plans in addition to the free plan in order to meet the specific needs of larger businesses and organizations that required advanced functionality.

At that time, we surveyed users to evaluate needs in order to provide the features that would be most beneficial to various user types. After initial launch and monitoring user feedback, we adjusted plans and migrated users in Nov. 2010.

For more information about plans including a feature comparison between the Basic (free) and Pro page, please visit the Plans page.