With HootSuite's ow.ly service, shrinking a URL is a breeze.

Here's how:

• First click the Compose field
• Click Add Link > Then paste your URL (or link) inside that text field.
• Once you do that, the shortened URL will appear in your Compose field.

Want to get the most out of HootSuite? Enroll in HootSuite University to gain in depth HootSuite knowledge and learn advanced strategies to implement in your every day social media initiatives. Learn more.